Chilean and Peruvian Media Visit BAIC

In October 2014, leading media representatives from Chile and Peru visited BAIC Group in China. During the visit, the guests toured BAIC Group’s industry R&D base and its Beijing and Zhuzhou plants. Thanks to this visit, the journalists from the Chilean and Peruvian media gained a deep understanding of BAIC’s systems and the group’s entire industry chain. Mr. Dong Haiyang, President of BAIC International, said, “The Chilean and Peruvian markets are of strategic significance in the development of BAIC International. We will stage other similar events in the future so that more media representatives and consumers will have the chance to experience the BAIC brand and its products firsthand.”

During their visit to BAIC Group’s History and Culture Exhibition Hall, the Chilean and Peruvian media representatives were greatly impressed with the long history and strong independent R&D capabilities of BAIC Group. The Beijing and Zhuzhou plants are BAIC’s important core manufacturing business units. Accompanied by BAIC International’s executives, the Chilean and Peruvian journalists visited the stamping, body, coating and assembly workshops and took a test ride in some of BAIC’s cars. The visitors expressed great praise for BAIC’s two plants, noting that they are high-quality, high-level modern auto manufacturing bases in line with world-class standards. They were highly confident about the development prospects for BAIC products in the Chilean and Peruvian markets.

Founded in 1958, BAIC Group has now developed into a large auto conglomerate with businesses covering R&D & manufacturing, general aviation, auto parts manufacturing, auto services & trade, and investment & financing. In 2013, BAIC sold 2,164,000 cars and achieved an operating revenue of RMB266.38 billion, ranking it 248th in Fortune’s Global 500. BAIC Group has been designated as the provider of official service vehicles for the grand event of the 2014 APEC Meeting to be held in Beijing.

The Gildemeister Group, BAIC Group’s partner in the Chilean and Peruvian markets, is a large auto sales group in South America. It has extensive sales networks in the three countries of Chile, Peru and Paraguay, as well as four Central American countries, including Panama and Guatemala. The Gildemeister Group also serves as an agent for numerous international brands, including Hyundai, BMW, Volvo, Land Rover, Mitsubishi Forklift Trucks and Case Heavy Trucks. Its business operations cover the car, truck, bus, engineering machinery and motorbike fields. In 2013, the group achieved a business turnover of $1.65 billion and sold 83,300 cars.