At the recently concluded 13th China (Guangzhou) International Automobile Exhibition (Auto Guangzhou 2015), BAIC Group (BAIC) showed up with 27 models of brands such as BAIC Motor, Changhe Auto, BAIC BJEV, Beijing Benz, Beijing Hyundai and BAIC Yinxiang. Highlighted press conferences and art shows attracted tens of thousands of visitors so as to further enhance BAIC’s market position and brand influence!
During Auto Guangzhou 2015, BAIC was widely acclaimed by industry experts and consumers for its tremendous strength. By virtue of ever-improving market performance and remarkable independent innovation capacity, BAIC wined the title of “Automaker of the Year” known as the Oscar in the auto field.
Particularly, several models of BAIC gained overwhelming popularity upon appearance. Of them, the X25 was honored as “Best New Model Launched during Auto Guangzhou” and BAIC BJEV EU260 as “Most Anticipated New Model”, showing BAIC’s strength and ambition to soar in the Chinese auto market!
During Auto Guangzhou 2015, BAIC presented spectacular art shows and gave a lot of surprises. BAIC’s booth attracted endless streams of visitors who came for consultation, purchase and show viewing. According to statistics, BAIC held two press conferences during the exhibition, and received tens of thousands of visitors, including nearly 5,000 customers, producing good effects of brand communication and marketing.
BAIC launched the “i-link intelligent networking brand” for new energy vehicle development as another highlight of Auto Guangzhou 2015, proposing to create a green intelligent travel ecosphere covering all fields related to consumers’ life.
“i-link intelligent networking” breaks the model and idea of traditional IOV, realizes vehicle-vehicle and vehicle-man interaction and increases use convenience by developing Intelligentization of new energy vehicle, thus creating a new use experience under intelligent networking.
At the end of the 12th Five-Year Plan period and the beginning of the 13th Five-Year Plan period, BAIC will keep to the direction of building a competitive, large-scale, globalized and harmonious enterprise, combine international cooperation with independent development, adjust and optimize its product structure and industrial structure, and enhance the comprehensive competitiveness of its whole value chain, thus becoming a Chinese top and internationally competitive automobile manufacturer. Supported by national policies such as “Made in China 2025″, “Internet plus” and “Belt and Road Initiative”, BAIC will forge towards the future!
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