MEXICO, 21 Nov (Xinhua) – Chinese motor group BAIC will debut in the Carshow Mapfre 2016, which will be held from November 25th to 27th in the infield of Mexico City’s Hipódromo de las Américas (Americas Racetrack).
On Monday the event organization announced that about twenty motor brands such as Lamborghini, Ford and for the first time, BAIC, will gather at the Mexican capital through the Carshow Mapfre 2016 platform, aiming to show the public their vehicle range spanning from classics to the most recent models.
The person in charge of Carshow Mapfre, José Ramón Zavala, told Xinhua that this show would allow the public to get firsthand knowledge of the participating brands and that “they will be able to enjoy different activities such as handling tests of different cars in a controlled environment”.
“The main car assembly brands will be here, BAIC among them of course, and regarding this there will be many events and an exhibition series of modified racing cars, including Shelbys (variants of the Ford Mustang) coming from United States”, explained Zavala.
The third edition of the Mexico Carshow is not a traditional exhibition, unlike others “this is an event where people come to know the automotive industry and, at the same time, to enjoy everything it has to offer while spending a nice day with the family.”
In this regard, he further declared that they will give “a big welcome” to Chinese BAIC, which will invite the assistants “to enjoy the experience of testing its vehicles in the handling test zones and the 4×4 track zone, being the first time that the event includes such activities” the manager added.
“What these brands wish is to make people step into their products, experience them, feel them and handle them so that they can make it their own and buy it, and which other season more appropriate than this”, he reckoned.
The event will also offer other activities, such as a VR space, videogames for kids and circuit for kids, as well as music and dining area.
The manufacturers will unveil new models for this edition, including BAIC vehicles and some electric drive models, all for an attendance estimated in 25,000 people, highlighted Zavala.
“The most important thing is that the public and car enthusiasts get to know the brands and experience them first-hand”, he added.
The organizers of this event expect to “get a good positioning every year”, and “integrate more important brands such as BAIC is the best way to do so”, said Zavala.
Autocar Mexico 2016 will be officially inaugurated on Thursday evening with the presence of the executives of the participating brands, in a ceremony during which the “Top Cars MAR” prize will be awarded.
BAIC, established in 1958, is already present in 44 countries distributed in Asia, Middle East, Africa and Latin America.
The Chinese automaker arrived in Mexico last October.
BAIC’s workforce is formed by 130,000 employees all around the world, and the company has an income exceeding US 50 billion dollars. End.
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